August 19th, 2016 / 15:48:35

GATORADE “THE BOY WHO LEARNED TO FLY” AD

As of today, Usain Bolt, the man said to have been struck by lightning, has cemented himself in the Olympic record books as the fastest man ever. Bolt has not lost a single running event in the Rio Olympics, yet he only knows how to smile and dance once he steps onto the track. The Jamaican-runner definitely came a long way though. As this cell-shaded animation by Gatorade shows, there was a time when Bolt wasn’t happy to be a competitor, but a valuable conversation with his mother made all the difference. Check out the story of Usain Bolt’s journey from a young speedster to a world-wide phenomenon here.

 
August 18th, 2016 / 14:09:15

“LUKE CAGE” TRAILER

Harlem World, stand up! Uptown’s greatest hero since Killa Cam arrives on the small screen as Netflix gets set to unveil the entire season on September 30th. In the live-action trailer, we see ex-con turned scientific experiment, Luke Cage fighting crime and protecting the City of New York from the tyranny of a gang leader in nothing but a hoodie. Though fans of the “Daredevil” and “Jessica Jones” shows got a glimpse of Luke’s might, they’ll get a better look at his unmatched physique and bulletproof exterior this Fall. Check out the full trailer of Harlem’s hero here.

 
August 18th, 2016 / 09:34:21

PS: WEDNESDAY XX BY RZÁL

Another one. @rstrinidad hasn’t let up on the gas at all this summer, but what else would we expect from the @AsWeArrive DJ? This PS: Wednesday a bunch of sick track flips like Skrillex’s remix of “Show Me Love,” and Austin Lebron’s take on the classic “Lady (Hear Me Tonight).” The OVO Sound crew gets shown love on this tape too thanks to Yung Anh’s Redo of PartyNextDoor’s “Persian Rugs” and Roy Woods’ single “Why” off of his latest album ‘Waking At Dawn.’ Get over the midweek hump and check out the latest entry in RZÁL’s “PS” series here. Also, RSVP to catch RZÁL and the @Kou.steau homies spinning Thursday night at @KinfolkEvents!

Came for the Juice

 
August 16th, 2016 / 16:35:56

“GWAN BIG UP URSELF” BY ROY WOODS

“Vacation Mode” is about to be in full effect! Sure, you may have your fun in the sun and visit your favorite amusement parks, but what’s a vacation without getting some well deserved R&R? If you want to see how others get down in the summer time, look no further than @RoyWoods’ new video for his dancehall single, “Gwan Big Up Urself” where the Canadian-singer takes us on a trip to the Caribbean to dance, eat, and have a good time. Check out the island vibes in the music video here.

 
August 11th, 2016 / 15:38:09

“STAND OUT” FOOT LOCKER AD

Whoever came up with this concept either got a raise or got fired. Regardless of their employment status they gave us a pretty entertaining commercial depicting the life of a supporting cast member. Check out the ad here to see what ties Draymond Green, Horace Grant and Destiny’s Child together.

 
August 9th, 2016 / 13:45:43

UNITED AIRLINES FOR THE RIO OLYMPIC GAMES

From the FIFA World Cup to the Baseball World Classic, and even the FIBA World Cup, there’s a sense of patriotism that sweeps over many a nation. Yet, there is not a single international competition that can replicate the fever-like national pride that strikes the heart of the entire globe as the Olympics do every four years–and the sponsors always take notice! Always known for their smooth approach to ads, United Airlines features members of the United States National Olympic team rowing, sprinting, pole vaulting, fencing and even swimming their way on board as they get set for the games in Rio de Janiero. Get seated for the 31st Olympiad here.

 
August 8th, 2016 / 17:43:53

“ALL STOPS” BY LANCE SKIIIWALKER

A new groovy, jazz-inspired tune from the newest member of the TDE music militia, @LanceSkiiiwalker, is the perfect way to start your week. You need not pay too much attention to the effortless direction by Dave Free of the Little Homies, for all he wished to do with this visual was create a serene scene that matched the lyrical content of the Chicago-vocalist–job well done, by the way. But while you check out this video, vibe out to the mesmerizing vocals of Mr. Skiiiwalker and smooth production of O’Bonjour. Enjoy!

 
August 5th, 2016 / 18:09:29

HOW TO OVERCOME PROCRASTINATION

We’ve all been members of the infamous “procrasti-NATION” at one point or another. Even typing this up right now I may or may not have gotten a little distracted by this John Oliver clip on Nuclear Weapons from 2014… but that’s not what we’re really here for, is it? The crazy thing about procrastination is that although it may seem like a thought out choice to be lazy and avoid priorities, it’s actually an effect of the nature of habit. And there’s even science to explain it! But all in all, we usually know it’s a better idea to, for example, just take out the garbage instead of spending 10 hours watching funny videos online. The question is, how do we overcome the urge to just abandon our responsibilities? Lucky for us, full-time procrastinator and part-time filmmaker Stuart Langfield began to piece the puzzle together. Granted, it was about six-months ago but he eventually got the job done. Don’t put off watching Langfield and his colleagues sift through the world of science, studies, data and theories to uncover what we know about procrastination & to find out if it’s possible to conjure a cure.

 
July 30th, 2016 / 16:24:36

NYC FLOW

It goes without saying that New York City is a colorful and diverse place; From the people, food and buildings, to the flowers and lights, there’s not a color in the rainbow that isn’t can’t be found here. But, sometimes, these colors overpower one another and don’t get the equal opportunity to flourish. Luckily, filmmaker Danil Krivoruchko had his camera handy and the vision to let all of New York’s color show in his short film, “NYC Flow.” Take an extra-trippy look at New York City here.

 
July 27th, 2016 / 17:56:53

PS: WEDNESDAY XVII BY RZÁL

RZÁL! This Summer, Wednesday’s have been straight heat and it’s not mother nature’s doing; our guy @rstrinidad has been providing us with that weekly flame for all of SUMMER SIXTEEN and “PS: Wednesday XVII” proves he hasn’t run out of propane. The Kousteau & As We Arrive DJ will keep you on your toes, wondering what the next track will be, and still manage to make the wide-range of artists, from @PrestoSings, @ChancetheRapper and @BigSean to @nowherealex, @WashingMyHans and @jrobbbeatz, fit together so effortlessly. Get over the midweek hump with RZÁL and dive right into the 11-track set here!

 
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