The 574 Clips Collection is now currently available today September 17th 2009, in four rich colorways: grey/blue, grey/green, grey/orange and grey/burgundy. There will be 120 pair per color available, limiting the total production to 480 pairs. 574 Clips will retail at $75.00 at ten top U.S. retailers including your truly “Reed Space” here in NYC, Shoe Gallery in Miami, Bodega in Boston, Commonwealth in DC, Premium Goods in Houston, St. Alfreds in Chicago, Burn Rubber in Royal Oak, Sole Boutique in San Antonio, Goods in Seattle, and Undefeated in LA.
574 Clips stays true to the 574’s premium design and comfort technologies, but acquires its name from being constructed of leftover clips of materials from other New Balance “Made in the USA” silhouettes, specifically the 993 and 996. Typically constructed of cow suede, the evolved 574 will feature supple grey pig suede, which comes from the leftover materials of the 993 stitched together with one of four different colored surplus meshes from the construction of the 996. The 574 Clips Campaign was designed to highlight the individualistic nature of each shoe. The campaign will be centered around a website that will feature 480 short videos. 480 video clips were recorded of each of the shoes’ unique experience before reaching the consumer. These videos were shot at locations throughout the US including Los Angeles, New York City and Lawrence, Massachusetts, where the shoes are manufactured.
To compliment the 480 short films, a Polaroid photo has been taken of the shoe’s experience and placed in the corresponding shoe box, conveying a trading card collector feel. The back of each Polaroid will indicate the shoe’s limited edition number (example: 001/480), size and color. Consumers can then visit the 574 Clips website and search for the exclusive video created specifically for their shoe. Once the consumer has found their “clip”, they can watch the short video featuring their pair. After the video is finished playing, the Polaroid will flip over and the owner has the option to “claim” their shoe by entering a unique 5 digit code and their name. Once clips are claimed, they can still be viewed, but the owner’s name will be shown at the end of the short. Enthusiasm of purchasing and finding each shoe on the website will translate into a desire for the owner to share with their friends. If a user elects to share their new pair of 574’s unique experience with friends, they are presented with several social media options including: Facebook, MySpace, Delicious and Tumblr.
The Reed Annex Fall Megasale!
Starts Monday Sept 14th. Ends Sunday Sept 20th.
9/14: 20% OFF
9/15: 30% OFF
9/16: 40% OFF
9/17: 50% OFF
9/18: 60% OFF
9/19: 70% OFF
9/20: 80% OFF
Brands includes: 10Deep, Arkitip, Clae, Converse, Crooks&Castles, Gourmet, Incase, Kangol, Keep, Maharishi, Mishka, Milkcrate, Medicom, Staple and Stussy.