February 7th, 2012 / 15:56:23


Touche Highsnobiety, Touche…

February 7th, 2012 / 12:05:14


In case you’ve been living under a rock for the past few years, Bodega is one the best stores in the country now. The secret store behind the deli has been pushing the retail envelope as well as bringing out some incredibly fresh SMU product. Hence, getting them and their influential community involved in Truth1585 was important to me. I love this athletic themed design they came up with. The tee is available exclusively at Bodega now. Peep the video below for more information and visit Truth1585.

February 7th, 2012 / 11:19:15


When I first heard of a Spiderman reboot, I thought all hope was lost. UNTIL, I saw this trailer.

February 6th, 2012 / 13:18:31


Congratulations to the New York Football Giants on winning the Super Bowl against the New England Patriots! It was a tough game, one for the ages. Eli Manning came up big in the fourth quarter, sending a perfect pass caught by Mario Manningham, as seen above. To me, it was the most important play of the night, as it sealed the deal for Eli to drive the ball all the way for the game winning fall-back touchdown by Ahmad Bradshaw! GREAT JOB G-MEN!

February 6th, 2012 / 11:29:36


If you follow me on Twitter, you will often hear me praise the city of Detroit. Big D has seen so much and gone through tremendous change. Yes, they have tough times. Yes, they have despair. But with all that, comes a mountain of opportunity. And I can see the people of Detroit excited for this change to happen. Most importantly, they are taking control of it. It’s such an exciting place to visit.
When you go, be sure to visit my mates from Burn Rubber. These guys are the street culture pioneers in D-town. And after talking to them more deeply about tobacco industry tactics, they see first-hand the effects on the young customers that walk in to their store everyday. Their design is meant to be in-your-face and alarming. But honestly, it’s no different than what Big Tobacco does on a daily basis.
Burn Rubber in association with truth1585 has created a t-shirt to raise awareness about the tactics being used by big tobacco companies in selling their products. The shirt that Burn Rubber has created portrays an under aged kid drinking the liquid equivalent to a poisonous cigarette. This is Burn Rubber’s outrageous depiction of what is happening in corner stores, gas stations and bodegas across the United States.
Pick up this shirt exclusively at Burn Rubber.

February 3rd, 2012 / 18:37:42


THIS JUST IN! THIS WEEKEND, ALL CLOTHING, HATS AND FOOTWEAR WILL BE 50% OFF IN-STORE ONLY! NOT JUST THE ANNEX! We had no time to make any flyer or video so enjoy this instead…

February 3rd, 2012 / 12:59:12


If you ever spend any amount of time uptown in Harlemworld, there’s only one brand young people rep harder than Nike—and that’s Newport. It’s not a secret that the tobacco industry specifically targets at-risk youth and impoverished communities. A shining light in this neighborhood is our friends at Goliath. They’ve been bringing fresh ideas and equally fresh gear to young people for many years now. It was important to me that they get down with the Truth1585 project. A few words from Team Goliath:
We were honored to be asked to participate in the new Truth1585 campaign by jeffstaple. Truth is the nation’s largest youth smoking prevention campaign, and the only national campaign not run by the tobacco industry. For the Truth1585 partnership, Staple is working with select boutiques and street culture stores located across the country … Staple collaborated with each of the stores to produce original t-shirts — one for each boutique’s unique clientele. You can pick up our tee exclusively at Goliath.
(I love this “Menthol Camo”!)

February 2nd, 2012 / 12:59:48


The Big-Wigs made the call! THE ONLINE SALE CONTINUES HERE!

February 2nd, 2012 / 12:46:52


When I was selecting who I wanted to work with for the Truth1585 Project, I knew Washington DC was a place that had to be represented. After all, this is where laws are born. And also where laws fall short. It’s very symbolic to have DC involved in the project in some way. My friends at Major were more than ready to set up. I love this design! It shows how politics often gets in the way of doing what’s right for the people. In fact, I’ll let the fellas from Major tell it in their own words:

Our latest project involves something that’s deeper than design, style, art or commerce. When Jeff Staple from the Staple Design approached us about Truth1585, we were excited to be involved in such an educational project that can actually help people.
Being in the Nation’s Capitol, we have grown used to all the “politics as usual” activities that surround us. Two major political parties can’t seem to agree on anything nowadays, and the term “bipartisan” support seems like an ideal concept that has become meaningless over the years. Yet, there is one thing that seems to get “bipartisan” support, and that’s the Big Tobacco. While legislators are busy trying to outlaw smoking in public places, we do not notice the fact that Big Tobacco is still paying the bills for most of these politicians through their lobbying efforts on the Hill, and a slew of big paying work opportunities for them before and after their political careers. That is precisely why the behavior of smoking is being outlawed, yet manufacturing of cigarettes remain unregulated for the most part. It’s a typical “let’s penalize the ordinary hard-working Americans for using, but let’s not do anything to the institution that creates the product.”
After some research, we found that a very senior ranking Senator was working to defend the Big Tobacco as their legal counsel before being elected to serve the people. We found numerous articles about how Big Tobacco contributes heavily to many of the political campaigns, especially in the South, so that their business interests are protected in the states like North Carolina, Georgia and Tennessee.
The fact is that both parties don’t mind the money that Big Tobacco provides for their campaigns or pre/post political careers, and advocacy for the tobacco companies are spread throughout Capitol Hill. So why not expose that truth with a t-shirt design that depicts both party mascots blowing smokes? We think that the politicians have been blowing smoke up our collective ass for too long. It’s time to expose the truth.

February 2nd, 2012 / 11:31:56

Seen at Reed

some luxurious Alife slip-ons

and deep navy Diemme boots paired with classic Polo pants

check the detail!

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