To celebrate the launch of or collaboration with Beats By Dre, we will be having a gathering at the Beats Soho Store on 5/24/12. DJ Soul on the wheels. Ciroc at the bar. Staple on your ears! We will be doing special pre-sales of the headphones at the event. And they will go on sale publicly 5/25/12 at Beats Soho and here Reed Space. See the post below for more details. There will also be a special edition Beats x Staple New Era Fitted Cap and T-Shirt available as well!